Exclusive Beta Access

Logging meals
has never been this easy.

Reach your dream physique without counting calories manually. Tell our AI what you ate and SimpleMacro instantly calculates your macros. Exclusively designed by HuVaTo.

View Features

No app store installation required. Works directly in any mobile browser.

15:04
5G 51

SimpleMacro .

Mon 12 Oct

πŸ₯—
Hugo PRO
0
Sat 10 Oct
PROGRESS ON OCT 10 600 / 2173 kcal eaten
1573 KCAL LEFT
Daily Goal2173 kcal
Total Eaten600 kcal
Progress28%
31%
Protein45 / 145g
17%
Carbs45 / 263g
37%
Fat22 / 60g
Fiber 9 / 30g
Logged Meals Back to Today
🐟
DINNER 23:50 β˜…

Salmon with Quinoa & Broccoli

600 kcal P: 45g
AI Speech Input

Speak what you ate.
AI calculates the rest.

No more hassle searching for individual ingredients. Tell SimpleMacro in your own words what you had to eat, and our smart AI instantly breaks it down into calories, protein, carbs, and fats.

  • βœ“
    Speak or type: Log a complete meal in under 3 seconds.
  • βœ“
    Smart recognition: Understands complex meals, brands, and portion sizes.
Live recording 00:03

"Two fried eggs on whole wheat toast with half an avocado and fresh orange juice"

🍳 Breakfast logged 465 kcal
P: 24g
C: 38g
F: 22g
Fi: 7g
Label & Barcode Scanner

Point your camera.
Instantly read out.

Unsure about the nutritional values? Take a photo of the nutrition label on the packaging or scan the barcode. Our AI flawlessly reads the per 100g values and instantly converts it to your portion size.

  • βœ“
    Nutrition Label OCR: Reads tables perfectly, even if the label is wrinkled.
  • βœ“
    Barcode Scanner: Instantly recognize millions of products via OpenFoodFacts.
Nutrition Factsper 100g
Energy142 kcal
Protein10.0g
Carbs4.2g
βœ“ Label recognized: Low Fat Quark 150g Portion
Recipe Import & AI

Paste a web link.
Get the macros instantly.

Found a tasty dish on a food blog or recipe site? Just paste the link into SimpleMacro. Our AI reads the webpage, calculates the exact nutritional values, and saves the recipe directly to your library.

  • βœ“
    Automatic scaling: Eating for 2? The macros scale accordingly.
  • βœ“
    AI Recipe Creator: Type what's in your fridge and get a customized meal.
bbcgoodfood.com/recipe/salmon... Import
🐟
Dinner · 1 Portion

Salmon with Quinoa & Broccoli

600 kcal
P: 45gC: 45gF: 22g
Calorie Cycling (PRO)

More energy on training days.
Grip on rest days.

If you work out fanatically, you don't burn the same amount of energy every day. With Calorie Cycling, you automatically adjust your calories and carbs to your weekly schedule. More fuel when your muscles demand it, and a calorie deficit on rest days for optimal fat loss.

  • βœ“
    Training days: Extra carbs and calories for maximum strength and recovery.
  • βœ“
    Rest days: Automatic reduction for effective fat loss without muscle breakdown.
Calorie Cycling Active Weekly goals linked
PRO
Mo
Tu
We
Th
Fr
Sa
Su
⚑ Training Day 2,300 kcal P: 140g · C: 260g
πŸŒ™ Rest Day 1,800 kcal P: 120g · C: 160g
Motivation & Rewards

Sticking to it has never been so fun.

Most calorie apps feel like cold spreadsheets. SimpleMacro does things differently: we celebrate your effort. Discover your unique nutrition style, build streaks, and earn tangible medals for healthy habits.

  • βœ“
    Unlock Medals: Rewards for streaks, meals, and hydration.
  • βœ“
    Your Nutrition Style: Automatic recognition of your unique macro balance.
  • βœ“
    Tangible Milestones: No boring data, but aquariums full of water and little cakes.
πŸ₯‘

Hugo

PRO

"Staying healthy and energetic"

Your Nutrition Style

The Macro Master

Perfect balance of protein, fat, and carbs.

Trophy Room 3 Unlocked
πŸ₯‰Start
πŸ”₯7 Days
πŸ’§10L Water
πŸ₯—50 Meals

The story behind SimpleMacro.

The idea for SimpleMacro didn't originate in an office, but from a personal situation. During her pregnancy, my wife developed gastroparesis (stomach paralysis), causing her to lose a lot of weight. After the birth of our child, it was a tough battle to get back to a healthy weight and get the right nutrients.

We looked for an app to track her nutritionβ€”taking breastfeeding into accountβ€”so she could safely gain weight. But everything we found was clunky, overly complex, full of distracting ads, or required endless manual typing.

That's when I decided to build a tool myself that takes all the heavy lifting off your shoulders. No fluff, just instant results using AI. SimpleMacro was built out of care, to help you focus on what really matters: your health and your goals.

H

Hugo van Toor

Founder & Developer

Especially for (expectant) mothers

Nutrition tailored for pregnancy & breastfeeding.

Breastfeeding or recovering after childbirth demands an enormous amount of energy from your bodyβ€”often up to 500 kcal extra per day. Regular calorie apps ignore this and force women into an unhealthy calorie deficit, which can compromise milk supply and recovery. In SimpleMacro, you activate the special motherhood correction with a single tap.

βœ“ +500 kcal correction Automatic calculation for breastfeeding.
βœ“ Safe recovery Maintain your milk supply and energy levels.
βœ“ No crash diets Grip on nutrients at your own pace.

What our testers say.

Real results from real users.

"Finally a macro tracker that doesn't feel like an Excel sheet. The AI seriously saves me 15 minutes of logging every single day."

H

Hugo Beta Tester

And so much more.

Everything you need in one app.

Barcode & Free Correction

Scan millions of barcodes instantly. Is a value incorrect or are you eating a different portion? Easily adjust it manually.

AI Nutrition Label Scanner

No barcode available? Take a picture of the nutrition table on the packaging and the AI reads all macros per 100g.

Built-in Fasting Timer

Doing Intermittent Fasting (e.g. 16:8)? The timer ticks live in the background and notifies you when you reach your goal.

Liquid Hydration Tracker

Easily track coffee, tea, and zero soda alongside water. Includes customizable drink reminders.

Track Sports & Exercise

Keep track of your burned workout calories. Your daily overview and net energy balance will adjust automatically.

Crisp Share Cards

Proud of your macros or streak? Generate a crystal clear, pixel-perfect export card for Instagram or your coach with just one tap.

Fair pricing for your health.

Start for free or get the most out of AI with SimpleMacro PRO.

Basic

€0 / forever
  • βœ“ Manually log macros & meals
  • βœ“ Barcode Scanner with manual adjustments
  • βœ“ Water, drink, and weight tracker
  • βœ“ Smart Macro Calculator (including breastfeeding)
  • βœ“ 5 free AI Credits for the assistant
  • βœ• No label scanner via photo or recipe import
Start Free
Most Popular

PRO

€4.99 / month
  • βœ“ Everything in Basic
  • βœ“ 250 AI Credits per month
  • βœ“ AI Nutrition Label Scanner (via camera)
  • βœ“ AI Recipe Creator & Website import
  • βœ“ Log sports & burned calories
  • βœ“ Calorie Cycling (Training days)
  • βœ“ Export data (CSV) & Fasting timer
Try PRO

Frequently Asked Questions.

Everything you want to know about SimpleMacro.

What happens to my entered data? (GDPR)
Your data is yours. Your information is securely stored on your phone and encryptedly synced to our cloud. We absolutely do not sell data to third parties, we show zero ads in the app, and you can permanently delete your entire account and history with one tap.
Why is the app simpler than competitors like MyFitnessPal?
We believe in focus. Big apps are often slow, cluttered, and overloaded with features you never use. SimpleMacro is designed to log your food in seconds so you can get on with your life. No distractions, no banners, just quick results.

We build SimpleMacro for you.

The app is constantly in development. Found a bug, missing a feature, or just really happy with the app? Let us know immediately!